I felt compelled to share this. It’s a great guide to becoming a player in local search. It’s also an example of how creating amazing infographics is an effective link building tool. Excellent work done here by Mike Blumenthal.
Filed under: search marketing Tags: google, indexing, seo
If proper precautions aren’t taken before launching your site, Google may crawl and index content that you don’t want available for display in search results. This can include secured pages or any other pages that you simply don’t want indexed.
Luckily, there are processes that allow you to have content removed from Google’s index. If you already have a Webmaster Tools account, you can use the Remove URL tool to speed up the process. If you don’t have a Webmaster Tools account, you will need to add a noindex meta tag and wait for Google to crawl your content again. More details are available at Google Webmaster Central.
Before finishing up this task, you need to make sure that additional steps are taken so that your content isn’t re-crawled by Google spiders and indexed again. These steps should be taken before a site is launched, but are often overlooked or unknown to whomever owns the site. You can learn more about this on Google’s help pages.
Filed under: branding, search marketing Tags: scribd, seo
If you don’t already know what Scribd is, it’s a social site that allows you to upload your documents and share them with others. Scribd has a large community, which makes it an ideal place to have a presence. This allows a company to promote its content and create brand awareness. However, there are SEO benefits, although they may not always be direct.
If you’re seasoned in the SEO biz, you know that a strong content strategy is critical for a long-term campaign to be successful. A content strategy is important because creating great content will eventually result in links back to your site. By sharing your documents on Scribd, you are sharing your knowledge with their growing community. This may lead to members promoting and sharing your content within the Scribd site or on their own Web site.
You don’t have to worry about duplicate content, either because your documents are embedded in such a way that the text cannot be crawled by spiders. Instead, the sharable document is more like a widget that you can paste on your side by copying some available code snippets. I’ve pasted an example below of a b2b article written by my employer, Movéo Integrated Branding.
If you have content to share with the Scribd community, I suggest you get started. It may lead to some links down that never-ending road of link building.
Filed under: review, search marketing Tags: awr, review, seo
Advanced Web Ranking (AWR) is a program that allows you to track search engine rankings. You can see the position of you or your competitors site in hundreds of search engines for whichever keywords you choose.
AWR is the only Web ranking software I’ve used, so I have nothing to compare it to. It’s always done an ample job for me, however, so I have no problem recommending it. It’s great for agencies who have clients that expect tracking reports. Remember that no matter what program you use, none is completely accurate. It’s important to communicate this to your clients, if you have them.
Overall, AWR is easy to use and has a help system in place if you have any questions. You can learn more about what AWR can do for your Web site by visiting them at www.advancedwebranking.com.