Movie Reviews and Advertising
By taking a look at movie advertising, it’s no wonder we’ve shifted to an age dominated by recommendations. Take, for example, the critical reviews that you see on either a movie trailer or on a DVD case. It seems every movie is the next oscar winner or some obscure website is raving about it.
Despite these coordinated reviews, in the past we had to guess whether the movie we were considering renting would be something we liked, or an absolute bust. Now, with sites like Netflix, we can not only see reviews, but Netflix will show us recommended titles according to our taste (which is based on past rentals).
Authoritative reviews can’t compete with peer reviews or unbiased recommendations. We now have too much information at our disposal to have to rely on what the marketing company for the movie is telling us.
