http://www.jeffgswanson.com/increase-organic-traffic-with-search-engine-branding/ Internet Marketing, Branding & Social Media Blog Fri, 02 Jul 2010 15:44:20 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.jeffgswanson.com/increase-organic-traffic-with-search-engine-branding/comment-page-1/#comment-11 admin Tue, 14 Jul 2009 18:16:01 +0000 http://www.jeffgswanson.com/?p=179#comment-11 Hi, Randy. I agree. I plan to write some posts in the future that speak to the integration of PPC and organic search and how the play off of each other for a truly integrated campaign. Hi, Randy. I agree. I plan to write some posts in the future that speak to the integration of PPC and organic search and how the play off of each other for a truly integrated campaign.

]]> http://www.jeffgswanson.com/increase-organic-traffic-with-search-engine-branding/comment-page-1/#comment-10 @Randy_Gniadecki Tue, 14 Jul 2009 18:02:28 +0000 http://www.jeffgswanson.com/?p=179#comment-10 Using the Branding in the Tag is also helpful if you are using your brand in paid search advertising. Many small and large companies use their brand in headlines and ad copy. By including the same term in the Tags there is a positive effect on the Quality Score in AdWords. This would explain why when we worked together the tag adjustments you made had such an impact on the Quality Scores of the ads that utilizes the brand in the ad copy. Using the Branding in the Tag is also helpful if you are using your brand in paid search advertising. Many small and large companies use their brand in headlines and ad copy. By including the same term in the Tags there is a positive effect on the Quality Score in AdWords.
This would explain why when we worked together the tag adjustments you made had such an impact on the Quality Scores of the ads that utilizes the brand in the ad copy.

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