Twitter, the increasingly popular micro-blogging platform, has exploded into one of the most popular social networking sites. With over 1 million users, it’s become an ideal platform for marketers to try to promote their brand.
So, how should online marketers use Twitter to communicate their brand – if at all? It’s a compelling question that I think needs discussed. Personally, I find it annoying when a company uses their Twitter page to simply display feeds from their blog. If you’re going to be part of a community, you need to take time to understand what that community is about.
There’s nothing wrong with linking to your blog, but taking time to use the site as it was intended is the only way to gather followers and to earn any respect from the rest of the community. Unfortunately, I’ve seen some of my favorite sites, such as Wired and Omaha World Herald, follow in these footsteps. Maybe not everyone agrees with this. What do you think? Do you follow any Twitter pages that only show blog feeds?
I hate that too