Jeff Swanson » b2b http://www.jeffgswanson.com Internet Marketing, Branding & Social Media Blog Fri, 13 Jan 2012 07:06:41 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Vertical search engines and B2B marketing http://www.jeffgswanson.com/vertical-search-engines-and-b2b-marketing/ http://www.jeffgswanson.com/vertical-search-engines-and-b2b-marketing/#comments Mon, 27 Oct 2008 05:23:37 +0000 Jeff Swanson http://caffeineinjection.wordpress.com/?p=21 If you’re a marketer for a B2B company, it’s important to keep in mind the differences in behavior between business-to-business traffic and business-to-consumer traffic. There are actually many differences between the two, but for now we’ll focus on vertical search engines.

So what is a vertical search engine? Basically, a vertical search engine is a web site that acts like a directory for a specific industry. Often B2B companies will rely on vertical search engines to find a list of companies that can fulfill their needs. For example, instead of relying on search results of Google, Yahoo or MSN; a B2B company looking for a service might go to Business.com and look for businesses in whatever category they might be searching for. Now why would they go and do a thing like that? It’s pretty simple. Vertical search engines are straight to the point and give these users exactly what they’re looking for without a bunch of advertising and irrelevant information.

With that said, it’s important that you, as a B2B marketer makes sure that your company is visible in any relevant verticals. Which ones is dependent on what industry you’re in, but with a little digging, you can find them. Some are free and some require a fee, so it’s up to you and your budget to make the right call. Looking to see what verticals your competitors are in is a great way to start.

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