The November issue of Wired Magazine featured an article about the conception of Hulu.com (read the article online: Free, Legal and Online: Why Hulu is the New Way to Watch TV).

I am an avid user of Hulu. In fact, I watched the entire first season of It’s Always Sunny in Philadelphia last week. My digital cable package only has the most recent episodes archived and I didn’t feel like trekking to the nearest Best Buy to spend money in the cold when I could instead pay by having to wait through a few commercials, which I’d have to do on TV anyway.

The site makes tens-of-millions in advertising each year (although the article claims that 70% is paid back for content), so it has a sufficient revenue stream to survive. More importantly, however, is the image that this has cast on me of Fox and NBC. They decided to not whine about how the Internet is pirating their shows and instead became a part of the online community. It gives them a hip, savvy image that I think users of Hulu appreciate. Welcome to web 2.0.