Jeff Swanson » review http://www.jeffgswanson.com Internet Marketing, Branding & Social Media Blog Sat, 05 Dec 2009 23:23:18 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Software review: Advanced Web Ranking http://www.jeffgswanson.com/software-review-advanced-web-ranking/ http://www.jeffgswanson.com/software-review-advanced-web-ranking/#comments Tue, 29 Sep 2009 03:21:58 +0000 Jeff Swanson http://caffeineinjection.wordpress.com/?p=41 Advanced Web Ranking (AWR) is a program that allows you to track search engine rankings. You can see the position of you or your competitors site in hundreds of search engines for whichever keywords you choose.

AWR is the only Web ranking software I’ve used, so I have nothing to compare it to. It’s always done an ample job for me, however, so I have no problem recommending it. It’s great for agencies who have clients that expect tracking reports. Remember that no matter what program you use, none is completely accurate. It’s important to communicate this to your clients, if you have them.

Overall, AWR is easy to use and has a help system in place if you have any questions. You can learn more about what AWR can do for your Web site by visiting them at www.advancedwebranking.com.

]]> http://www.jeffgswanson.com/software-review-advanced-web-ranking/feed/ 0 Book review: The Long Tail http://www.jeffgswanson.com/book-review-the-long-tail/ http://www.jeffgswanson.com/book-review-the-long-tail/#comments Wed, 07 Jan 2009 20:24:41 +0000 Jeff Swanson http://caffeineinjection.wordpress.com/?p=51 Simply put, The Long Tail is excellent and a must-read for anyone in the marketing, advertising or online industry. It was written years ago, so you should have already sifted through its pages. I seem to pick up something new every time I read it.

The Long Tail, by Chris Anderson of Wired Magazine, is about how our culture has changed its habits by demanding niche products. I’ll save the rest of it for you.

Jeff-ometer rating: 5 out of 5

]]> http://www.jeffgswanson.com/book-review-the-long-tail/feed/ 0