Jeff Swanson » the long tail http://www.jeffgswanson.com Internet Marketing, Branding & Social Media Blog Fri, 13 Jan 2012 07:06:41 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Book review: The Long Tail http://www.jeffgswanson.com/book-review-the-long-tail/ http://www.jeffgswanson.com/book-review-the-long-tail/#comments Wed, 07 Jan 2009 20:24:41 +0000 Jeff Swanson http://caffeineinjection.wordpress.com/?p=51 Simply put, The Long Tail is excellent and a must-read for anyone in the marketing, advertising or online industry. It was written years ago, so you should have already sifted through its pages. I seem to pick up something new every time I read it.

The Long Tail, by Chris Anderson of Wired Magazine, is about how our culture has changed its habits by demanding niche products. I’ll save the rest of it for you.

Jeff-ometer rating: 5 out of 5

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