I want to briefly discuss two of my favorite fast food joints and why I like them. These are brands that have staying power in my book because of the overall experience they bring me. It’s not always about pricing or the best taste. There are other factors involved, which I’ll explain.
Jimmy Johns
I haven’t been a Jimmy John’s patron for long, but the more I go, the more I like going back. They have delicious sandwiches, but so do some competitors, like Subway and Quiznos. So why do I go out of my way to eat there? I could certainly get a better deal at Subway with a $5 Footlong. The reason I keep going back is because of their service, which stands out to me as one of the elite of the fast food industry. A majority of the time, when I enter the store, I am greeted before I make it to the counter (usually depends on how busy they are). The staff is friendly, but they’re also fast. By the time I’m finished paying for my soon-to-be devoured meal, the sandwich is already sitting in front of me and it’s always made correctly. They have created quite an image for themselves in my mind.
Chipotle
I’m a hardcore Chipotle fan. You get me in front of chicken burrito with some hot salsa and it’s on. I suppose I’d still frequent this establishment even if I weren’t so impressed with their brand, but it certainly helps. The staff is fast and attentive. Even when there are large lines separating me from the cash register, it moves along quickly. And when it’s time to pay, the transaction is over in seconds after a quick swipe of my debit card. I’m not sure why their credit card machine is so much faster than every other one on the planet, but it’s something that stands out to me as upgrading service for my convenience.
It seems that no matter which location I visit, their is a consistency. So, next time you go out for lunch, try one of them out and see what I mean. Or, compare your experience to what I’ve described. I’d love to hear some examples.
