Creating a successful link building strategy can be difficult, but it’s much easier if you have something interesting to offer your community. The idea is to produce some type of content that Linkerati in your industry will link to. This could be a fascinating article about a breaking trend or something as simple as a widget. Let’s use the social media badge below as an example:
View SEOmoz’s Social Media Marketing Guide
Notice that the link within this widget that points to the SEOmoz domain. By simply providing users with code to embed this widget on their blog or other Website, SEOmoz gains valuable links back to their domain, thus improving their number of backlinks and the position of their Web pages in major search engines. This is a classic example of a well-thought long-term link building strategy.